We all have our area of influence in the society. This is that part of the society with which we interact intentionally or otherwise. Within this area of influence our standing or performance in the society is indicated by how other people accept us – how many and what types of friends we have; how many subscribers, leads, customers, critics, well-wishers we have and are able to retain. A national leader will have entire country in his area of influence. Of course, it is up to each of us to determine our area of influence, but how other people behave with us is an indicator of our social performance much like the scoreboard in sports that indicates the performance of the teams and players participating in the game.
Let us put this concept in a statement:
Behavior of other people determines and indicates our performance in the society.
Now, how do people behave with us? Why do they behave in a particular way? Why do people want to subscribe to one newsletter in large numbers and are reluctant to subscribe to another? How are some people able to pull in lot of customers while others are not so successful?
The fact of the matter is that WE teach others to behave with us. WE tell other people how they should treat us, how they should respond to our gesture, whether they should trust us, ignore us, or get rid of us. In all our communications we reveal something of ourselves, we allow them to make judgment about us. This is true of all means of communication we may choose to adopt – face-to-face interaction using verbal communication with body language, through internet, through printed message or any other. It is ultimately through our own behavior that we invite people to deal with us as it suits them.
Behavior of other people towards us is influenced by our own behavior.
I would like to add a note on unintentional interaction I had mentioned earlier. Let us take an imaginary, but quite common situation. I am traveling in a bus and a gentleman is sitting by my side. Both of us have chosen to remain confined to our places until the end of the journey. I cannot help noticing the gentleman and forming some opinion about him. He has already influenced my thoughts without uttering a single word. He will also notice me and both of us will “know” that we have noticed each other. A silent communication has been established between us. At this stage both of us have the opportunity to make friends, promote ourselves, our expertise, our products. In real life situation we come across hundreds of occasions where we establish communication with others without resorting to any visible interaction.
Our behavior determines our social performance.
Please note that after combining the first two statements, the factor “behavior of other people” is totally eliminated. What remains is our behavior leading to our own social performance.
We influence how people decide to deal with us, but what do people see or perceive in our behavior that compels them to take a particular stand? People are undoubtedly influenced by their own belief system as much as by our behavior. Thru our behavior they are able to assess our confidence, our conviction, our self-image. The impression we have about ourselves is revealed through our communication – written, verbal or any other type.
Our self image determines our behavior.
We can now combine all the statements and arrive at the concluding one:
Our self image decides our social performance.
Now we know where to attack if we want to improve our social performance, have more customers, become better internet marketers.
Before we approach our prospective customers, we need to convince ourselves that the product we are offering has the merit. It is necessary to gain confidence in the product and in ourselves to the extent of being truly enthusiastic and excited about it. We should first build up confidence in the product and in ourselves, only then we should attempt to market it.
Our communication will transmit our excitement and enthusiasm. It will show our confidence in the product and our confidence will act as guarantor. With right preparation, right attitude, and positive frame of mind we approach with confidence, get favorable response and gain the power to change the world.